Synonym of publicity device

gimmick trick dodge scheme ploy stratagem stunt device contrivance gambit artifice fetch flimflam jig juggle knack manoeuvre play ruse shenanigan sleight wile loss-leader shtick aid apparatus concern counterfeit deceit eye-catching novelty fake feint fixture fun game imposture instrument jest maneuver means method promotion secret shift sport tactic subterfuge machination deception plot wheeze expedient plan hoax move con scam sleight of hand fraud strategy rort intrigue grift lurk set-up twist racket cheat blind swindle bunco wangle chicanery trap flanker pretence shenanigans angle con trick schlenter pretense sham trickery loophole canard bluff design fastie sting craft pretext funny business cunning plan curveball gyp craftiness decoy setup rig finesse catch confidence trick measure smokescreen escapade cunning take-in wrinkle conspiracy guile duplicity cover switch scenario imposition gamesmanship scheming manipulation snare artfulness slyness put-on chicane cabal red herring game plan lie demarche shuffle booby trap lure action brainchild course of action line of action hustle put-up job little game gizmo gadget widget kicker operation dirty trick policy caper antic feat savvy project machinations scene bit frame-up covin tactics improvisation way evasion pattern cunningness purpose proposition secret plan one-upmanship bait and switch fakery clever move oldest trick in the book sharp practice treachery ambush misrepresentation leg-pull jiggery-pokery hanky-panky legerdemain jugglery cheating skullduggery skulduggery falsehood delusion distortion invention hokum porky Trojan horse double-dealing rip-off hogwash jive bilk fast shuffle mare's-nest con game fallacy confidence game story snow job ride fast one stall pork pie whitewash cover-up shuck malarkey illusion crock fib beguilement dishonesty horseplay slant allurement monkeyshines dissimulation distraction bait disturbance distractor commotion diversion deviation interruption monkey business attention-grabber false clue fool's errand false trail curve ball false face smoke screen wild-goose chase diversionary tactic misleading clue codology fraudulence deviousness knavery underhandedness humbug kidology masquerade swindling shell game sell fiddle crookedness spoof sophistry deceitfulness deceptiveness prank dupery posturing front dissembling facade dirty pool unscrupulousness cloak mask duping wiles hoodwinking façade wiliness disguise foxiness crookery cozenage guilefulness hypocrisy camouflage excuse insincerity bunko manoeuvring fix joke hocus-pocus fourberie maneuvering management smoke and mirrors show guise semblance pretension mischief charade appearance pose refuge quackery veil display lying feigning veneer swizzle tricks faking falsification diddle posing fabrication cant cozening falseness programme make-believe bluffing program enterprise venture blueprint shady deal monkey tricks ground plan plan of action master plan screen idea toils sellout resource innovation coinage concoction creation duck footwork step sweet talk soft soap dirty work crocodile tears kite sanctimoniousness specious reasoning artful argument winning move boondoggle equivocation struggle agenda formation mock attack double-cross falsity exploitation swizz every trick in the book stratagems practical joke stopgap recourse resort expediency makeshift phoneyness empty talk hypocritical talk hypocritical behaviour Tartufferie furtiveness wire-pulling surreptitiousness waffle talk verbiage nonsense double-crossing bit of sharp practice piece of deception roguery system shamming extortion stealing blackmail shakedown embezzlement lies propaganda gin misleading talk charlatanry collusion affectation piousness disguising counterfeiting concealing masking pitfall arrangement temptation hook dragnet inveiglement enticement seducement snag misconduct misbehaviour double cross crooked deal hiding concealment shrouding veiling hot air suppression plotting come-on devilry crafty designs road map grand design image impression claim colour planning conniving play-acting false show posture misbehavior defrauding misleading overreaching ambidexterity dissemblance trapping two-timing ambidextrousness entrapping two-facedness dealing complot pretentiousness garb false appearance snivel travesty parody false front outward appearance act dirty dealing color goings-on hokey-pokey carryings-on hankie-pankie carry-on airs playacting plant frame jazz wrong baloney hoaxing bamboozlement dirty tricks palace intrigue simulation acting misstatement shuffling routine ostentation gag imitation schtick cover up run around bill of goods false pretense dumb act

publicity event publicity material publicity-shyness publicity story publicity stunt publicity stunts publicity campaign publicity agent publicity agency publicity publicities publicists